Counterintuitive as it seems, millions of people in the third world are developing problems with obesity. There are many complex reasons behind this growing epidemic- cheap foods are often fattening and un-nutritious, medical care is spotty at best, and hormonal imbalances that lead to an unappeasable sweet tooth cannot be discovered and addressed.

Consequently, there is a huge demand for products to combat obesity and there is now an ever increasing supply of various solutions. You will find numerous claiming to have discovered a miraculous weight loss cure, or fat burning liquid or means to be slim and fit without even lifting a finger. It is hard then to discern between genuine offers and scam, scientific novelties and pseudoscientific rubbish that can only make your wallet slimmer.

Experimental evidence can help to discern between scam and reality, as a weight loss cure resulting in permanent weight losses certified by doctors can definitely be quite credible. On the contrary, if an advertisement only portrays fake images of 'before' and 'after' poorly edited in a graphic program - the scheme behind it is probably a fake.

The Science behind any particular scheme or weight loss cure may be considered as one of the criteria's. An project can score higher in one's private credibility ranking if its able to describe how and why it can attain the claimed results, for example, it allows you to reset your hypothalamus or get a new taste for healthy foods.